We learn “Them”. The biggest mistake communicators make is assuming what they say is what their audience hears. In a culture as diverse as ours, transmission errors abound. Empathizing with your prospective clients and communicating your solutions in their vernacular is key to penetrating the noise pollution that permeates contemporary business. We’re pros at optimizing the medium – whether it be print, web, email, text, or social media – in order to navigate through the masses and pinpoint your perfect prospect.