The Menu

The Menu
In the late Summer of 1973, while doing my best Jack Kerouac imitation, I found myself spending a couple weeks in Herndon, Virginia. Iād met some folks my age, and we ended up spending afternoons together, doing the stuff idle teenagers typically do.
One of the guys, Rodger, was a couple years my senior and he could tell some interesting stories. Rodger had never met anyone from Texas, so he really liked me. I might have occasionally exaggerated about the Indians and oil wells but none of my stories could compete with Rodgerās. Following is a story of a New York restaurant in Rodgerās own words.
Rodger:
“I lived in New York City for a while and there were all sorts of folks there ā everybody from bums who lived on the street to millionaires who lived in penthouse apartments over by Central Park. There were also eateries of every kind ā from church-run soup kitchens, to working menās delis, to ritzy restaurants. The really hip places were South of the park, down near Tribeca and SOHO.
There was this one place, opened up down on Sixth Avenue, that everybody kept talking about. It was so expensive they didnāt even have prices in the menu. If you had to ask, you didnāt belong there. Nothing but Limos and high-end European sports cars pulled up to that door. None of the dudes, and I mean none, went inside that place without a three-piece suit and a big-ass Rolex. And the women. They wore dresses that cost as much as a car! Believe it or not, the name of the place was “LIFE”, just like that magazine.
Some of us used to sit across the street and watch the valets peel off in those Italian speed wagons after the owners were safe inside. But we never watched long because the NYPD goons got paid extra to keep the riffraff off the street and make those rich cats feel safe. The place didnāt even open up ātil the sun was goin down but once they opened, the glitterati showed up like bullies on a playground, making sure everyone knew who they were.
The food was rumored to be out of this world and it wasnāt just that frufru crap they serve at most of those uppity places. This was thick, sizzling steaks, and buttery lobsters that were caught the same day. Even the rolls were supposed to be the best in the city, and donāt get me started on the deserts. They had three pages of deserts in their menu!
Like I said, it was seriously exclusive. One Sunday, some snotty-b food critic from the Times complained she had to wait ninety minutes for a table along with all the āunwashed massesā. Ya know what they did? They banned anyone at the New York Times from ever eating there again! Thatās the kind of place it was.
So, hereās the deal: late one evening, Iām taking a shortcut through their alley, and thereās this dude standing out back, smoking a Camel. At first, I thought he was a priest or something because heās dressed in all white, but then, I realize heās just a cook because heās got on this blood-stained white apron and one of those stupid smokestack-hats they all wear.
So, I stop and say, āHey, is this that fancy restaurant?ā And he says, āSure is.ā And I asked him about the food and the menu and if they really had three pages of deserts, and if they really didnāt list any prices. And, then he says, āWanna see for yourself?ā and I say, āThat aināt funny,ā cause Iām wearing yesterdayās bluejeans and a worn-out flannel shirt and Iām pretty sure this jerk is making fun of me. But I aināt afraid of nobody so I come back at him with, āSure pal, letās give āer a look.ā
We stepped into the biggest kitchen I ever saw and thereās an army of folks in the same white get-up, racing around, boiling lobsters, grilling steaks, tossin salads, carrying bottles of expensive wine, and dishing up piles of steamin vegetables. And nobody runs into anybody else. Itās like they were all reading each otherās minds. And I say, āCool man but arenāt you gonna catch Hell for letting me in here?ā And he says, āNope. I run the place.ā Now, I know heās messing with me and Iām gonna call him on it, but he says, āHere, let me prove it. Sit down in the breakroom and Iāll bring you a menu. You can have anything on it for free. Itās on me.ā
By now, Iām a hundred percent sure this is a prank but, just in case, Iām gonna run with it because Iāll never get another shot like this. So I sit at this old wooden table and he hands me a menu that looks like one of those fancy books in a rich manās library, and Iām afraid to open it because my hands are dirty, but heās urging me to go ahead so what the heck. And sure enough, itās page after page of descriptions without any prices but I didnāt waste any time with that stuff. I shot straight for those desert pages and there they were ā three pages of the most sensuous descriptions I ever read.
I finally decided on a slice of the triple-berry pie with homemade ice cream, and he doesnāt even flinch. He says something to a guy behind him and next thing ya know, Iām staring at a fourth of a hot pie, topped with the richest, most incredible ice cream I ever tasted. I chowed down. The whole time Iām thinking, āThis probably has drugs in it and theyāre gonna kidnap me and sell me to slave runners or something,ā but the pie is just too good to pass up and the ice cream is like a spoonful of Heaven.
So, after the best thirty minutes of my life, I lick the last of the ice cream off the spoon and look up and he says, āYou wanna talk?ā And I do want to talk because thereās stuff I want to know, like I thought this place was only for those fat cats out front, and how come the menu has no prices, and why is he being so nice to me because Iām a nobody, and Iām seriously sorry about getting my dirty fingerprints on his priceless menu.
Then he tells me, āThose people out front ā they arenāt here for what weāre serving. Theyāre just here to be seen. And, as far as prices, you canāt put a price on the stuff that really counts in Life, and as far as the menu goes, that oneās yours to keep.ā Now, by this time, Iām not sure whether to pee myself or jump up and hug the guy, or ask for seconds, but he ends it all by saying, āIāve got to get back to work but the menu is yours to keep under one condition.ā
āHere it comes,ā Iām thinking, but he just says, āRead it and then give it to someone you meet down the road. And, while youāre at it, tell them about this place ā the back door, not the circus out front.ā
And, with that, Rodger pulls out this dog-eared leather menu and hands it to me and says, āTake it back to Texas and read it for yourself, and then, tell other people about that place.ā
That menu sits on a small table beside my desk and Iāve read it almost every day for fifty years. If you want it, say the word and Iāll give it to you, but only if you promise to read it cover to cover and then tell someone else whatās inside.
Email me at guy@lawsoncomm.com and I’ll buy you coffee or lunch so we can talk face-to-face about stuff that matters. Who knows, we might even become friends and build on each others’ experience. Worst case: you get free refreshments.
You can’t go back and change the beginning, but you can start where you are and change the ending.
ā C.S. Lewis

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The Go-Giver
ā Bob Burg and John David Mann
In all honesty, I haven’t even read this book yet but it comes highly recommended from someone whose judgement I trust implicitly. So, give it a read and by the time you finish it, I’ll be through it as well. Maybe we can get together and discuss it.










